They had begun the process of forgetting the product. And so did she! And the Million Dollar Giveaway was one contest that was nothing but blarney. XTRA covered many news stories in its time: The Nixon-Kennedy debates Shotgun told me, “you and Gary unplugged XTRA.” And after we left, the Noble Broadcast Group began spending money like crazy. He honed his on-air skills at WDHA, “The Jersey Giant” (New York metropolitan market) and his 10 to 2 a.m. show at the storied KPRI-FM, San Diego, was top-rated. Some people like to claim Jay was spawned in Hell. Then the door cracked open and a pair of eyes glared at me. Whereupon, Jeff replied, “You can’t, they’re in Mexico. Having come from a theater background and having a Tony and Emmy award winner for a drama master, I am a harsh self-critic. Boss is the first to admit that his story is self-applauding. Back To Radio Main Page The conning tower was burnished copper in the sun. Instead, we decided to bail. An added feature of XTRA News was a voice coming on occasionally background. It was a huge financial success for John Lynch. But, instead of making everything BIG, instead of utilizing the huge footprint and potential of XTRA, management somehow missed it! Elliott has told me that Agnew was compiling an oldies playlist as far back as 1982 and that the “lifespan” and “demise” of the Mighty 690 was already being anticipated. Porterfield and Bob Bingham. I am fortunate to have seen him in a number of live performances and to have been considered a friend. Sing the lyrics to “Louie” along with parts of “Wild Thing” and you can hear the connection. “Who?” I put my business card down on the carpet, slipped an edge under the door and watched it disappear faster than a cat in a Taco Bell kitchen. became XTRA Music, a Beautiful Music format featuring 101 Strings, Ray This contributed to the demise of CHR radio in general. We hosted massive coming-out parties two summers running (1985-’86) with the Diamonds and Little Anthony headlining outdoor celebrations on Fiesta Island. Jim LaMarca—recognizing the ineptitude of the decision makers at the top—expressed his frustration with XTRA’s leadership in Thomas K. Arnold’s previously mentioned article, “Death of A Dream.” Essentially, LaMarca’s take on what was occurring at XTRA coincided with ours, that management had lost all sense of direction. AUDIO CLIP – Boss & Beck Crossover – Surf ‘n’ Sand Weekend Gary Beck Aircheck — Summer 1985 (4:08). “Do you want to win a million dollars? Gary and I knew the music and knew what we were about and, being the mavericks we were, we opened the gates. And if you possessed an AM stereo receiver, the sound was as good as a lot of FM. Also, it was not technically a radio station. I was not so fortunate. It wasn’t long before sales manager Tom Jimenez would assume the duties of General Manager. It was a two year deal, followed by two more years as host of “Back Track” (oldies channel for China Airlines). After hiring Wolfman Jack they turned around and initiated a nightly two-hour sports-talk show with Lee Hamilton. it KABC-FM 95.5? Gary and I ignored the directive and played to Los Angeles, anyway. Mick, I rec’d some info from Steve Deutsch, who actually played with the Sandpipers a while back. I think Jim would have been horrified if he had realized it at the time. I am visiting a friend near San Diego, and he listens to Xtra Sports 690 on the radio in the car all the time. Coast Highway (Old U.S. 101) north of San Diego, started broadcasting twenty-four hour news in the early 1960s. AM 570 LA Sports is your home for Los Angeles sports including the Dodgers, Chargers, Clippers and UCLA. That was programming. Gary Beck saw it too. The Hunt For Red October—the novel by Tom Clancy—had been published two years earlier, in ’84. There are only so many of them and you’ll burn them out quickly. It was the first of several calls from Palm Springs. It was a bit of paradise on that hill in Baja…perhaps broadcasting’s Shangri-La. We have to tell the story for ourselves. If he liked you he told you so, and if he didn’t like you, well… Screamin’ Jay Hawkins was one of the most genuine cats I ever met. Hank was inducted into the Rock and Roll Hall of Fame in 1989. Homemade pizza sauce, Canadian bacon, ground beef, Italian sausage, pepperoni, salami, and ham. But Harve was gracious and called me up on stage. In that article, LaMarca made some revealing comments about his state of mind at the time: “The broadcast quality of FM is so much better than AM” and “Eventually an FM station’s going to come along and get things right, and ultimately force us out of the market.” It was September ’86 and I was in Jim LaMarca’s office when he said to me, “AM can’t compete with FM.” I never told Jim, but that was a defining moment for me. She talked about her Quaker upbringing, the Viet Nam years and, of course, Bob Dylan and Gerdhe’s Folk City in New York. (Maris would win that battle with 61 home runs, By October, 1985, Richard Penniman (aka Little Richard) had wrapped filming for his role in the movie “Down and Out in Beverly Hills” starring Richard Dreyfuss, which included his first hit song in 16 years – “Great Gosh a Mighty.” On the way home from the studio he was in a horrific car wreck. The Heavyweight Pizza. One sunny afternoon in ’85, Dick Dale came roaring up XTRA’s cobblestone road on his big Honda bike, with a blonde in a leather jacket riding behind. Three of the radio newscasters were Stan Evans, Russ XTRA covered many news stories in its time: The Nixon-Kennedy debates The secretary was nonplussed, John Lynch kept his thoughts to himself and the insurance man heaved a sigh of relief. In the 60s, The New York Times referred to David Ogilvy as “the creative force of modern advertising.” In his Confessions of an Advertising Man, Ogilvy stated, “How do you decide what kind of image to build? I asked myself that too, and I knew. By the way, as part of the grand prize we put $10,000 in gold in the back seat—a minor detail. His backup singers were the Deltonettes who, quite often, wore leopard-print dresses. It was overshadowed by the powerful KMPC AM 710, but you could hear it with Steve, long time no talk! At XTRA, I wanted a program director who would prod me, push me, tell me to shut up sometimes, to try this or “don’t do that” and—in the process—drive me to excellence. In July 2014, Hamilton left XEPRS-AM but continues daily sports commentary and connects with fans on his website "Lee Hacksaw Hamilton.com". He has spent his last 26-years doing Sports-Talk Radio in San Diego, and was the first talk show host hired at the legendary 77,000-watt XTRA-Sports-690, and now at 50,000-watt Mighty 1090, hosts the San Diego Padres pre-postgame talk shows. A couple million teenagers knew it as “The Mighty 690” and Michael was the afternoon drive guy. That was the beginning, middle and end of my interview. Sensing we were on the edge of disaster, I made the call anyway. They were stealing my bits and even doing a “psychedelic” feature, a spin-off of Gary’s “Too Much to Dream.”, “Too Much To Dream” (produced by Blair Schultz XTRA Gold production director) (:37). But, he said, “When I did American Hot Wax (in ’78) and came out of the back of that hearse looking like Zugalala—King of the Watusi—suddenly it was groovy!”. If a listener told us their favorite radio station was “69 XTRA Gold” they won an ounce of gold. Gary praised Frank to no end and complimented Nancy on her solo efforts, as well as her work with Lee Hazelwood (in fact, he did a great job of back-peddling!) So called “Classic Rock” is a product of FM but we were the oldies station and AM was the oldies domain! Gary Beck and I developed a rapport with musicians and club owners that was pure gold. Not only were we in our element at the transmitter in Mexico, but we were at home in the clubs of San Diego and LA. Nicki Silver was our part-timer and the best ever. Gary followed me in his air-time of choice: 7 to midnight. Appreciation for the other versions of “Louie”. We are like totally bitchin' on Facebook. One afternoon (while playing oldies) I was looking out at South Coronado Island and watched as a Soviet Delta IV class ballistic missile submarine surfaced in Mexican waters. We were talking about the Sandpipers, and I mentioned that your dad used to be their mgr. Perhaps you’ve heard the WRME-FM success story. XTRA 1360 is the official broadcast station of … Clubs on the list included the Coach House (San Juan Capistrano), Mischa’s Hollywood and the Palomino Club, North Hollywood. Anyway, in that arena of other songs influencing songwriters when writing new tunes, I heard Chip Taylor, writer of The Troggs hit “Wild Thing”, say he was fooling around on his guitar with the chord structure to “Louie Louie” when he came up with “Wild Thing”. The same could be said for any number of hits, including “Brandy” by Looking Glass, or the Chi-Lite’s “Oh Girl,” and Elton John’s “Rocket Man.” Did it ever occur to management and programming that AM was still king in ’72? In ’87 I arranged a meeting with manager Norm Feuer and made a pitch for the PD-ship. It is the exhaustive story isn’t it? Fortunately, attitudes have changed. I’m seeing my career pass in front of my eyes as a worst-case scenario unfolds. If you’re going to feature traffic be original and be better than the rest. Get the latest news from Dan Patrick, Colin Cowherd, … So, because of or in spite of Jim, XTRA Gold took on the identity it did between 3 p.m. and midnight—Billboard hits and progressive. He was right about one thing: the disappearance of the “ragtag” guys. Two weeks later, he was out of the hospital and recuperating at home—Room 319 at the Continental Hyatt Hotel on the Sunset Strip in LA. . But by 1984, MTV was everywhere in America and it was big stuff. Very informative and dives into the rise and fall of great “AM” Radio. In the beginning that is where his shows originated. Robert Weston Smith (aka Wolfman Jack) was one of the nicest guys in radio and a legend, but he couldn’t save XTRA Gold. To hold your audience you must provide balance between a sure thing and adventure. Beware! It had an all-talk sports format featuring UCLA basketball and football, plus it covers NFL football and (in the summer) major league baseball. At XTRA Gold it was like the Dave Mason song, “We Just Disagree” and Gary and I were at philosophical odds with LaMarca. It was an obvious choice for national buys. My partner in radio crime was Gary Beck, who got his start in radio as a producer for the Art Green talk show on San Diego’s KSDO. Upon Noble’s death in 1985, Lynch took over the company and during the next decade expanded into 20 stations throughout the U.S. You would hear a clock ticking in the We did this sort of thing on a regular basis. It was the test market station for Agnew; Felix and the Mighty 690 format. Music radio got stale and stayed that way, a manifestation of what Tony Berg—A & R executive for Geffen Records—called “the glut of sameness.” Wolfman Jack said it very simply: “Radio got boring.”, Programmer and producer Ron Jacobs noted: “The Telcom Act of 1996 changed the rules of the radio game. Never mind that it had all been prearranged. For a funny account of the sign-off, go to this page at Bruce Tognazzini's site. When “payday” arrived, station owner John Lynch showed up at the transmitter in Mexico. Meat. We really needed to take these issues to Noble’s leader, John Lynch. For the deejay, you may as well be on a life raft in an angry sea and you’ve got a slow leak. Hear what ensued in the audio clip beneath Buddy’s “action” photo. Today it is XTRA Sports, in close cooperation with ESPN Sports Network. A huge segment of our audience was listening on their car radios and the vast majority of songs in our core playlist (1956-1972) were originally in mono (not stereo). XTRA News, in its time, had a sponsor that I remembered. In 1980, Frank Felix and Roger Agnew achieved the impossible by disproving the myth that music on AM couldn’t compete. It was a lead-in to their 1985 concert at Irvine Meadows. Sometime in the mid 1960s or late 1960s XTRA News changed formats and And they were getting them from the Automobile Club of Southern California, the same as the competition. The Mighty 690.COM is not affiliated with W Radio 690 and prisa radio Support us! XTRA Gold was not damaged in the least but the front office would, very soon, start looking at it like it was a sinking ship and try to fix it by drilling holes through the hull. Tight playlists make sense with new music—Top 40, CHR and Album Rock—you’re getting new product constantly, but not with oldies. (2) The XETRA transmitter site was situated on the crest of a hill, just 1500 feet from the beach. Their thinking was really very small and they were already retreating back across the San Diego County line. “By the way, we’re on the air right now…all over Southern California.“ All over where? (For a story on Jeff and his Seattle connections Click Here.) Everybody got the pink slip. After the stint as XTRA Sports the station adopted a Standards format similar to that of the old KMPC, calling itself 690 The Lounge, before switching to W Radio 690, with a Spanish-language format. But their son Steve is alive and well in LA and used to play elec bass in the back up band for Englebert. Mighty 690 on Facebook! And, considering the date of release I can understand why people would think that. The numbers were still modest (a solid 2.4 in 12 plus shares) but they were enough for station owner Ed Shadduck to negotiate an asking price of $14 million, a record in San Diego at the time. B is absolutely right about everyone’s appetite and need for thousands of songs, not just the biggies and the newies. Shipped Free with USPS First Class. Nobody but nobody was going to get access to fabled room 319! Later he would do his shows from home. Mr. Shadduck told Gary, “I would never have sold to Edens (Broadcasting) if I had known earlier that I could get you and Boss on board.” If KLZZ-FM had remained a Shadduck property, I think we could have slaughtered San Diego and returned the former KPRI to some of its glory. There was the, as yet, unknown Quentin Tarantino who worked at a video store on Sunset Boulevard in LA, and who listened to XTRA Gold. Minutes" it would remind you of the clock on XTRA News. But there is one bright spot: The XETRA transmitter was purchased by Chris Carey (aka Spangles Muldoon) of Radio Nova, Ireland. According to corporate sources at Noble Broadcast Group, the original purpose of XTRA Gold was to be an AM compliment to KJOI-FM in Los Angeles. WRME-FM had an enormous playlist of about 3,500 songs.  This is an exciting opportunity for me. CEOs You Should Know. – A closer look at the weather man, Sam Lawson’s Audio Vault: Debbie Deutsch traffic reports with Gary Lockwood and Chet Rogers, KJR, October, 1978. We toured the Far East 3 times in the seventies, played in Vina Del Mar, Chile at a music festival, a couple Have to email him and ask about his teenage years in LA (I smell teenage spirit). I was always straight up with my listeners for two reasons: (1) because I really cared about them and (2) they can spot blarney faster than a drummer can sweat ratamacues. Salas had a role in “The Giant Gila Monster,” a 1959 B-movie and now a cult classic—produced by Gordon McClendon, former owner of XETRA! But where can you find radio like that today? station in Southern California? There were special moments at XTRA—when we played the classic “La Bamba,” for example. If that is true, then the basic XTRA Gold playlist was compiled by Agnew, himself, and the decision to change formats was a more corporate one. I appreciate and encourage reader comments and opinions. A major factor was Music Television (MTV) when it ushered in the “New Wave” (August, ’81). A's first job in radio was as the XTRA Sports 690 Los Angeles board operator/phone screener for The Big Show with Mason and Ireland in 1995. And I had intended to take him a box of banana-flavored Popsicles—his favorite! I could be mistaken, but I had the distinct impression that Jim wanted us to succeed but perhaps not too well on our own. One night I was a burr under Humble Harve’s saddle blanket. It was Michael Boss meets the Man from Boss Radio! With Feuer, the vibe in the office changed. Our cherry, Ford Mustang was won by an emotionally moved and tearful Sharon from LA! Were they afraid of me, afraid of losing their bread and butter? The problem is, you’re still burning your music core. Ultimately, XTRA leadership forsook the power of the signal they possessed. XTRA Gold would have been better off with two full-time producers who were paid to dig out musical gems (subject to approval, of course) and provide window dressing for the same. Edens Broadcasting came in and took the helm and that was the end of “California Classics.” Edens went with Top 40. You’ve got “slowing in the usual places.” Break into your programming only when there is a really big snarl. in its format. At the peak, weekly cume (in all of Southern California) was estimated to be between 650,000 and 700,000, which was big for an oldies station (more than twice the number it took to be #1 in San Diego). Whoever invented that story somehow forgot that 690 dominated contemporary hit radio in Southern California when music on FM was already “the thing.” You can toss that one overboard. He began his career as a radio reporter for “XTRA Sports 690,” the 77,000-watt all-Sports blowtorch signal in San Diego, Calif. (XETRA). Humble Harve once told me that oldies research was “asinine.” I know Wolfman Jack was of the same opinion. Picture this: we’re in the air-studio with the secretary, Mr. Lynch and the insurance company representative standing in a row at my elbow. Otherwise, I hope you are well, and I’m concerned, so please let me know”. You didn’t cut your power in half did you?”. There were a number of non-conformists in XETRA history. And there is a final irony about the oldies radio war after the disappearance of “California Classics.” Within two years, both XTRA Gold and Eagle 105 vanished in the ensuing chaos. Since then, the islands have seen a cast of characters that includes pirates, smugglers and even gambling speculators who once built an elaborate casino and hotel on the rocky cliffs of South Coronado Island. Research can be a useful tool, but it can also kill the spirit and it won’t give you the magic bullet. As if you couldn’t tell, “When I Was Young” and “Winds of Change” were disc jockey’s choice—from an Eric Burdon special on XTRA Gold! Doctors had to put 35 pins in his right leg. If you’re waiting for a punch line, don’t, there isn’t one. Investigators Determine Cause Of Tiger Woods Crash But Refuse To Reveal It Mar 31, 2021. We were living the limit—showing a bit of FM on AM radio, and doing it in the second largest radio market in America. Later, it changed formats again to become top-40 "The Mighty 690". This occurred in 1986, before the so-called fall of the Soviet Union and about the time Mikhail Gorbachev adopted “glasnost” and “perestroika” as political slogans. When Kris and Steve left, Rick Thomas took over mornings and Bob Montague was brought in for middays. The story is heartbreaking. This was a real dud, nothing but hot air. The public loved it! It was precisely 10 a.m. when I knocked. You'll be bitchin' too! Rome’s first hit show was called “The Jungle” on XTRA Sports 690. Our adult numbers were strong. That’s a 95.24% chance of a big negative. The assumed name was a whacked-out reference to the Mr.-Hyde-like character in The Nutty Professor, starring Jerry Lewis which was—apparently—one of Jeff’s favorite movies. The Beatles’ initial album releases were mixed for mono. Steve would be the one if anyone to have stories about the SP’s in any case. It also switched formats (to a proto-typical Seventies thing) and dubbed itself “California Classics.” A month later, Gary Beck and I walked into the station as interim programmers (KLZZ was in the process of being sold to Edens Broadcasting). But for most of us we didn’t own the single, and we heard it first on AM radio! Mit dem Fahrrad über Felder, über Berge und weit weg der Stadt zu fahren, ist meine große Leidenschaft. I would drop in to chat with the Wolfman at the Pacific Highway address. Mighty 690 Sports was, unquestionably, the best all-sports station in Southern California and dear to the heart of station owner John Lynch. While making my living in the dark world, I moonlighted as host of “Jukebox Gold,” heard in-flight (and in forty countries) aboard Singapore Airlines. Apparently, the people at Eagle 105 had few ideas of their own. A gem—a real piece of radio magic—is now gone! It was a Heavy Record, but the stereo mix made it into a piece of ice-cream.”. Imagine that! In addition, we had a celebrity audience that ranged from Frank Sinatra and Julie London to Beach Boy Carl Wilson; and from Joni Mitchell and James Taylor to Elvira (Mistress of the Dark). Hank told me, he was in Miami when “The Twist” came on the radio and he thought, “Oh, wow! A little old man in Los Angeles picked up his receiver, sounding like a hundred years old. Back then, the NAACP even frowned upon blues music. According to Elliott, Jim asked, “How can I control Boss and Beck”? No winner, no nothing…sorry…time to play a record. The Tony Bruno Show on XTRA Sports 690/1150 AM, 5-9 AM Bringing Tony Bruno to LA after he left ESPN Radio was an absolute coup. The prevailing mood at the corporate offices on Pacific Highway, in San Diego, changed when John Lynch assumed the presidency of Noble Broadcast Group and Norm Feuer came over from Viacom as general manager. Shirts $13 Order today & wear the 80's! Jim LaMarca set up interviews for us in the beginning, but more and more we arranged them on our own. One thing I learned: The best radio has an almost tangible presence—like a fist that reaches into your chest and fumbles with your emotions. But he was right for all the wrong reasons, because it meant the death of radio. Lee “Hacksaw” Hamilton has built a national reputation as one of America’s top sports … Still, we brought in records from home, to beef up the sound. You prompted me to give a re-listen to Julie London’s version–slow and incessant. identifying, "This is XTRA News". Harrigan (of Charlie & Harrigan fame) had been with Charlie at KFMB-AM (San Diego). At XTRA Gold, “Louie Louie” was not just a song but a way of life. They signed off one day in 1961 in a rather bizarre way. became XTRA Music, a Beautiful Music format featuring 101 Strings, Ray Feuer, with his usual brusqueness, waived it off. Mick asked if you had any stories about them from Larry. Editor’s note: In a Summer ’85 interview on XTRA Gold, the Bossman saw Jay’s famous stage-prop coffin close-up! It is amazing how so few people in radio understand this simple concept. The phone call ended amicably. He hosted “The Last Word with Jim Rome” on Fox Sports for five years. While some may criticize Screamin’ Jay’s performance as “dated” and “stereotypical,” a great many others consider him to have been a pioneer—ahead of his time. This station, which is on the Pacific Harrigan was the old pro but Bloom was a TV guy. You really want a huge catalog of songs. They have shared a stage with pelagic and resident fish, dolphins, whales, elephant seals, brown pelicans, cormorants, and the like. Only one original member is alive now sadly. San Diego’s Civic Auditorium was the only Southern California venue. Here is an aircheck with Gary Beck and Jeff Elliott, who originated surf reports in San Diego in ’76 and who was a charter member of the Windandsea Surf Club. But this was still four years before the movie. (3) It was Gary Beck who nicknamed it “the hut by; the sea.” (4) The studio picture windows provided us with the best view in radio! We knew we had a huge audience in the basin. You’ve got racehorses in the stable. This indeed was the Although top-rated in his daypart, he had no previous experience as a PD. 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